archie - It’s Like Fire
Music Video 2025
After ticking off a fiery neighborhood watch lady and a birdwatcher, archie and his date defend themselves from a salad spoon and bottle of hot salsa.
The goal
This was the third music video that I directed for archie.
We were excited to maintain the fun, upbeat style from the previous videos but push this piece into the zany.
the process
I wanted archie to do a backflip and get sprayed in the face with salsa. Fortunately, he agreed to both.
the result
The release date is to be announced.
As part of the trilogy of music videos that I directed for archie, it was featured in this Broadway World article.