archie - colourblind
Music Video 2024
Eager to share his latest tune, singer-songwriter archie seeks out a lady at a grocery store and a man in the park to join his makeshift band.The goal
After shooting the video for Dysfunctional, archie brought me and my production company back for a second video.
This time, we wanted to maintain the fun, story-driven style but with a new concept.
the process
Along with my producer Chase Chang, we shaped yet another character for archie to play—this time, a musician eager to share his song in public.
the result
The music video was posted on archie’s socials and shouted out in his interview with Karma Magazine.
As part of the trilogy of music videos that I directed for archie, it was featured in this Broadway World article.
