Quaker, “I Need a Bowl” (spec)

Commercial 2023

Frustrated with continually losing his game, a video-game player wants to hit a bowl—a Quaker kind of bowl.

The goal

Considering that Quaker likely doesn’t sell a ton of oatmeal to young videogame players, I wanted to create a piece that would speak to them. 

the process

We shot the spec on location in Northern California (bringing back one of the main actors from my short, EN GARDE (2024)). 

the result

A hopefully fun, unique piece for the Quaker brand. 

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Shin Ramyun, "Spicy, Bro?" (spec)