panda express, “inauthentic” (spec)
Commercial 2025
A Chinese man scoffs at the so-called “Chinese kitchen” that is Panda Express before a single bite of Orange Chicken makes him realise the value of life.
The goal
Being quasi-fast food, it’s easy to look down on Panda Express. I wanted to challenge those expectations.
the process
We shot the spec on location in Northern California (bringing back one of the main actors from my TV pilot, A.S.S.).
the result
A hopefully fun, simple spot for Panda Express.